Ignacio IGLESIAS

Ignacio IGLESIAS

Sr Global Marketing & PR Manager

6 RUE DES FRANCS BOURGEOIS, 75003, Paris, France.

About

Global PR & Marketing leader with over 10 years of progressive experience, adept at boosting brand reputation and driving demand generation through media, influence, and affiliate strategies across EMEA, US, and LATAM. Proven success in driving growth for major brands including Vail Resorts, Chandon, and LVMH, leveraging a strategic blend of communications and marketing expertise. Seeking to apply advanced leadership and global market insights to a challenging Senior Global Marketing & PR Manager role.

Work

Oyster

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Senior Affiliate Marketing Manager

Paris, Île-de-France, France

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Summary

As Senior Affiliate Marketing Manager, Ignacio directed a €1M global affiliate program, managing 1,000+ partners across 30+ countries to significantly strengthen brand visibility and demand generation.

Highlights

Directed a €1M global affiliate program, managing over 1,000 partners across 30+ countries, significantly strengthening brand visibility and driving demand generation.

Forged strategic partnerships with key media buyers, publishers, newsletters, and B2B communities, expanding market reach and boosting qualified lead acquisition.

Collaborated cross-functionally with Comms, Sales, and Product teams to align narratives, optimize media exposure, and accelerate conversion funnel efficiency.

talent.io

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Influence Marketing Manager

Paris, Île-de-France, France

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Summary

As Influence Marketing Manager, Ignacio built and managed strategic partnerships with over 50 tech creators and media outlets across Europe, establishing talent.io as a trusted voice in tech recruitment.

Highlights

Built and cultivated over 50 partnerships with prominent tech creators, media outlets, and professional communities across Europe, amplifying brand reach and engagement.

Drove thought leadership by growing and engaging a 250+ CTO community in Paris & Berlin through targeted events, content, and lifecycle campaigns.

Orchestrated multi-channel initiatives across YouTube, newsletters, social media, and Press, positioning talent.io as a trusted authority in tech recruitment.

another Public Relations Agency

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Senior Public Relations Executive - LATAM

Buenos Aires, Buenos Aires, Argentina

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Summary

As Senior Public Relations Executive - LATAM, Ignacio led multi-country PR campaigns for global clients, securing high-impact top-tier media coverage and strengthening regional influence.

Highlights

Managed multi-country PR campaigns for global clients including TikTok, The Macallan, Sophos, and Casio, securing high-impact top-tier media coverage.

Developed and executed strategic communication plans aligned with product launches and growth objectives, significantly elevating brand share of voice and reputation.

Provided strategic media preparation and messaging support to C-level executives, strengthening their thought leadership and regional influence.

Education

ESSEC Business School

Paris, Île-de-France, France
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Global MBA Global MBA Exchange

University of CEMA

Buenos Aires, Buenos Aires, Argentina
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Executive MBA Executive MBA

University of CEMA

Buenos Aires, Buenos Aires, Argentina
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Master's Degree Strategic Marketing

Argentine University of Enterprise (UADE)

Buenos Aires, Buenos Aires, Argentina
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Bachelor's Degree Public and Institutional Relations

Courses

Exchange semester at Amsterdam School of International Business

Languages

Spanish

English

French

Certificates

The Association of MBAs (AMBA) Certification

The Association of MBAs (AMBA)

Public Relations Society of America (PRSA) Certification

Public Relations Society of America (PRSA)

Skills

Marketing & Demand Generation

Growth Marketing, Influence Ecosystems, Affiliate Ecosystems, Demand Generation, Multichannel Campaigns, Lead Acquisition, Conversion Funnel Optimization.

Global Communications & PR

Global Communications, PR Strategy, Media Relations, Press Outreach, Thought Leadership, Brand Reputation, Share of Voice, Executive Communication.

Project & Stakeholder Management

International Events, Stakeholder Management, Cross-functional Collaboration, Partnership Development.

Marketing Technology Stack

Notion, Asana, Salesforce, HubSpot, Webflow, BI tools, PartnerStack, Looker, Bitly, Prezly, Brandwatch, Customer.io, Clay, Cello, AI & RevOps Automation, Growth Analytics Platforms.