About
Global PR & Marketing leader with over 10 years of progressive experience, adept at boosting brand reputation and driving demand generation through media, influence, and affiliate strategies across EMEA, US, and LATAM. Proven success in driving growth for major brands including Vail Resorts, Chandon, and LVMH, leveraging a strategic blend of communications and marketing expertise. Seeking to apply advanced leadership and global market insights to a challenging Senior Global Marketing & PR Manager role.
Work
Oyster
|Senior Affiliate Marketing Manager
Paris, Île-de-France, France
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Summary
As Senior Affiliate Marketing Manager, Ignacio directed a €1M global affiliate program, managing 1,000+ partners across 30+ countries to significantly strengthen brand visibility and demand generation.
Highlights
Directed a €1M global affiliate program, managing over 1,000 partners across 30+ countries, significantly strengthening brand visibility and driving demand generation.
Forged strategic partnerships with key media buyers, publishers, newsletters, and B2B communities, expanding market reach and boosting qualified lead acquisition.
Collaborated cross-functionally with Comms, Sales, and Product teams to align narratives, optimize media exposure, and accelerate conversion funnel efficiency.
talent.io
|Influence Marketing Manager
Paris, Île-de-France, France
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Summary
As Influence Marketing Manager, Ignacio built and managed strategic partnerships with over 50 tech creators and media outlets across Europe, establishing talent.io as a trusted voice in tech recruitment.
Highlights
Built and cultivated over 50 partnerships with prominent tech creators, media outlets, and professional communities across Europe, amplifying brand reach and engagement.
Drove thought leadership by growing and engaging a 250+ CTO community in Paris & Berlin through targeted events, content, and lifecycle campaigns.
Orchestrated multi-channel initiatives across YouTube, newsletters, social media, and Press, positioning talent.io as a trusted authority in tech recruitment.
another Public Relations Agency
|Senior Public Relations Executive - LATAM
Buenos Aires, Buenos Aires, Argentina
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Summary
As Senior Public Relations Executive - LATAM, Ignacio led multi-country PR campaigns for global clients, securing high-impact top-tier media coverage and strengthening regional influence.
Highlights
Managed multi-country PR campaigns for global clients including TikTok, The Macallan, Sophos, and Casio, securing high-impact top-tier media coverage.
Developed and executed strategic communication plans aligned with product launches and growth objectives, significantly elevating brand share of voice and reputation.
Provided strategic media preparation and messaging support to C-level executives, strengthening their thought leadership and regional influence.
Education
ESSEC Business School
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Global MBA
Global MBA Exchange
University of CEMA
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Executive MBA
Executive MBA
University of CEMA
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Master's Degree
Strategic Marketing
Argentine University of Enterprise (UADE)
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Bachelor's Degree
Public and Institutional Relations
Courses
Exchange semester at Amsterdam School of International Business
Languages
Spanish
English
French
Certificates
The Association of MBAs (AMBA) Certification
Issued By
The Association of MBAs (AMBA)
Public Relations Society of America (PRSA) Certification
Issued By
Public Relations Society of America (PRSA)
Skills
Marketing & Demand Generation
Growth Marketing, Influence Ecosystems, Affiliate Ecosystems, Demand Generation, Multichannel Campaigns, Lead Acquisition, Conversion Funnel Optimization.
Global Communications & PR
Global Communications, PR Strategy, Media Relations, Press Outreach, Thought Leadership, Brand Reputation, Share of Voice, Executive Communication.
Project & Stakeholder Management
International Events, Stakeholder Management, Cross-functional Collaboration, Partnership Development.
Marketing Technology Stack
Notion, Asana, Salesforce, HubSpot, Webflow, BI tools, PartnerStack, Looker, Bitly, Prezly, Brandwatch, Customer.io, Clay, Cello, AI & RevOps Automation, Growth Analytics Platforms.